FOOTBALL FIELD VOLKSWAGEN EURO 2020

It is an interactive and promotional initiative. Highlighting the brand's logo and colors, this pitch provides an immersive experience for participants, incorporating interactive elements.

The promotional activation during EURO 2020 aims not only to capitalize on the excitement surrounding the soccer tournament, but also to increase public engagement. Constructed from durable and safe materials, the inflatable pitch is designed to ensure the safety of participants, contributing to a positive experience associated with the Volkswagen brand.

In addition to providing a unique experience during the EURO 2020 events, the inflatable field offers continuous brand visibility, being an innovative strategy to generate recognition and positivity in a lasting way.